Inside KANDICO’s Holiday of Play Takeover with Squishyverse Snackipoos
When The Toy Insider’s Holiday of Play 2025 hit New York City’s Pier 59 this September, more than 200 media members, creators, and toy insiders gathered to see what’s next in play. Among all the buzz, KANDICO’s Squishyverse Snackipoos booth quickly became the standout attraction.
The Drop: Squishyverse Snackipoos Makes DIY Feel Like a Moment
Snackipoos aren’t your typical toy. It’s a make-your-own squishy kit where you can mix materials, mold characters, and add accessories like eyes, mouths, and more!
The booth turned into a mini hub of content creation and play. Kids, adults, and creators alike were snapping photos, filming videos, and showing off their one-of-a-kind creations. Snackipoos™ makes DIY tactile, shareable, and instantly gratifying.
Built, Not Just Made
Two years of R&D went into perfecting the formula. Each Snackipoos cures in just 40 minutes — soft and flexible, yet structured enough to hold shape. With 32 base styles across four rarity tiers (Popular, Fancy, Exclusive, VIP) and countless color and accessory combos, no two creations are the same.
It’s this combination of creativity, control, and immediacy that makes Snackipoos™ a standout in today’s toy market.
Energy on the Floor
KANDICO honorary team members Katrin and Leia ran the booth, turning demos into interactive, hands-on sessions. The space buzzed with excitement, from people mixing colors to filming and comparing creations — a micro-lab of creativity in full swing.
By the end of the day, the team left behind more than glitter and cured squishies — they left a community of fans and creators who experienced playing the KANDICO way.
Watch a short video by On The Scene Adventures to check out the latest Toys and Games at HOLIDAY OF PLAY 2025 in New York City.
