Amazon SEO: Things You Need to Know To Get Started

So, what exactly is an Amazon product listing and why is optimizing it so important?

An Amazon product listing is like a page that gives customers all the information they need about a particular product. It includes product images, videos, descriptions, and customer reviews from people who have already bought the product.

Optimizing your Amazon product listings is the process of fine-tuning them to increase traffic and conversions. It’s a critical tactic to make sure your product stands out. To succeed, you need to pay attention to every aspect, from the product title and description to the reviews (having a good number of them is crucial), your advertising strategy, and visibility through keywords and other means. 

Amazon SEO is key to providing a personalized and memorable shopping experience for online shoppers. With over 353 million items being sold on Amazon, the competition in the marketplace can feel overwhelming. Even if you have an amazing product to sell, it won’t generate sales if customers can’t find it among countless competitors. That’s why optimizing your listings is essential—it helps shoppers easily find and discover your products amidst the sea of options.

Let’s talk about Amazon’s A9 Algorithm

It’s the fancy name for the search engine algorithm that Amazon uses to power its product searches. A9 has been around for a couple of years and has gotten more sophisticated over time.

A9.com used to be a subsidiary of Amazon, working on the company’s search engine advertising technology. But it’s not really a thing anymore.

Now, here’s why the Amazon A9 algorithm is important for sellers. It’s a search method that quickly sifts through all the data on Amazon to give you some of the best product options. This AI-based system ranks products that have relevant matches for a customer’s search query at the top of the search results page. One of its main principles is relevancy. If you want to rank higher, you need to optimize your listings for Amazon SEO and make sure they’re highly relevant when customers are searching.

The Amazon ranking algorithm is clever. It adapts to the search patterns of customers and shows them what they’re looking for the most. By using structured data in their catalog, they can combine different relevant features and create search results tailored to individual shoppers. The algorithm also learns from past search patterns and adjusts to display important results to customers.

We’ll discuss more about Amazon’s A9 Algorithm in our next article. While you’re still doing your research about Amazon SEO, you should try Amazon Sponsored Products to get more visibility before you optimize your product for organic results.